There are multiple uses for online video at your company. HR can take the lead to create your own training videos that help brand the employee experience for:
- Prospective employees
- Orientation
- Safety
- Financial understanding
- Ethics
- Awards and recognition
- Company events
- Company history
- Video about different employees (everyone from the president to the receptionist)
- Instructional how-to videos
- Product or service training
- Leadership messages
With a bit of thought I am sure there are an extra dozen videos that can be rattled off. Know this: You don’t have to be an expert to create these videos. Ask a 20 year old at your company to do it for you. All they need is their iPhone and your company YouTube account (you do have a YouTube account, right?). Also encourage employees and management to come up with ideas for videos. What frequently asked questions besiege everyone from HR to Finance to Operations to Facilities, etc.?
©2014 Reprinted with permission from HRThatWorks.com, a powerful program designed to inspire great HR practices.
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